Taco Bell CEO Mark King said, “Lil Nas X knows the job, the experience and the culture Taco Bell creates for its fans - including its people. Today, it was announced that Lil Nas X is heading back to work for the fas-food chain, but in a different role: he is Taco Bell’s new Chief Impact Officer.Īccording to a press release the Chief Impact Officer is “a newly created honorary role that will allow to collaborate on the brand experience from the inside out.” It continues, “In his first 60 days, Lil Nas X and Taco Bell are teaming up to offer an exclusive experience around the upcoming release of his album Montero, launching Taco Bell’s newest menu innovations, and most importantly, tapping into his history as a Taco Bell team member to help make the experience even more impactful.” Lil Nas X’s honorary role as chief impact officer will “play out with a menu of activities, collaborations and a company-wide push” for his upcoming album Montero…īack in 2017, before he was hip-hop superstar, Lil Nas X was working at at an Atlanta-area Taco Bell as a team member.